About us
Founded in 2009, The Professionalism Group provides advice and consultancy services to professional associations, membership organisations, companies and individuals across the UK and Ireland. Our focus is on the concept, ideals and benefits of professionalism. This applies to both the internal activities of organisations, assisting in making the best use of valuable resources and driving best practice, as well as for the guidance and support of individual members.
Our approach is based on the belief that there are several fundamental building blocks for any organisation or company – the 5 Keys to Professionalism ©. Once in place, these elements should ensure that the organisation is able to demonstrate best practice. In addition, these 5 Keys should support and encourage members to demonstrate their professionalism in all their activities. Read more...
Who we are
Our consultants and associates come from a range of backgrounds and workplace sectors. Their expertise stems from their unique experience, knowledge and understanding of their specialist subjects and areas of interest.
Susie Kay, Founder and Managing Director

Susie has worked for many years in professional associations and member organisations, advising on the wider aspects of professionalism and professional development from both the individual and corporate perspectives. At senior management team level, she has acquired extensive experience and competence in the strategic management of these organisations and worked with the widest range of organisational structures, cultures and stakeholder groups. She has developed a unique understanding of how this multi-faceted sector functions which she would be delighted to share.
She contributes an independent and unbiased voice and brings integrity, enthusiasm, passion and energy to the tasks in hand. Read more...
Martin Shaw, Associate
Martin Shaw is a highly experienced fundraising and management consultant in the charity and not for profit sector. Read more...
Kathy Ennis, Associate
Kathy Ennis is the Managing Director of Envision Impression Management – a company that delivers relevant and unique training and personal development to individuals and organisations. Previously Kathy spent 16 years managing teams and delivering learning in the academic sector before moving into policy and advice at The Chartered Institute of Library and Information Professionals. Read more...
Arran Elkeles, Associate
Arran is the Managing Director of Kelear Consulting Ltd, a company which advises employers on employment law and HR issues and offers employment law training. Arran is also an accredited mediator and mediates employment, neighbour and commercial disputes. She has many years of experience at senior level in the public and private sectors as a lawyer, civil service administrator and Personnel Director. Arran brings integrity, enthusiasm, expertise and a practical approach to her work with clients. Read more...


