After a blustery and challenging week I find myself with a big smile on my face this morning. As the year winds down and we all start to look forward to what the next one brings it seems that I am way ahead of the game. What a delightful surprise! The Pantone Color Institute have announced what they believe will be the colour of 2012 - and it just happens to be the colour I chose as my corporate livery some time ago! If you have one of my business cards or have visited The Professionalism Group's website then you will recognise the lovely, warm colour instantly. The particular shade is apparently called Tangerine Tango and was chosen, according to Leatrice Eiseman, executive director of the Pantone Color Institute, because it is "reminiscent of the radiant shadings of a sunset and marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.” Doesn't that sound great? She went on to say that their choice of orange is because of its association with urgency and calling to action and added: “Consumers look to Spring for renewed energy, optimism and the promise of a brighter day.”
Why did I choose it originally? Well, it wasn't difficult as I have always believed that a huge part of professionalism is a positive attitude and always bringing (as far as humanly possible) energy and humour to your dealings with those around you. I knew that this wonderful shade of dark orange could not be beaten as an expression of those ideals. Now it seems that the trend setters agree with me!
So will your life (and maybe your wardrobe) be bursting with Tangerine Tango in 2012? Mine certainly will and I hope you will join me.