Standards not noise

In the last few years the advent of an assortment social media applications has meant that many professional associations have been quick to see the possibilities offered by these new communication and networking routes and have begun to utilise as many as possible. They offer obvious benefits and opportunities to access large numbers of people, elicit opinions or motivate through almost instant communication of ideas. Yet it is worth questioning how many of these organisations will have taken the time to identify the strategic intent or benefit of these activities, both for the organisation and for the membership as a whole.

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Professional Associations as hubs

In the last few years mathematicians working on small world phenomena have developed network theory which looks set to revolutionise the way we think about our global systems of interconnectivity.The theory talks about naturally occurring hubs which form as communities of interest of one sort or another.They drive and make sense of the ways in which we are able to connect with known and not-yet-known individuals across the globe and are the basis for the success and rise of multiple social media formats.This blog is a perfect example of me reaching out to like-minded individuals who share my beliefs about the critical importance of professionalism.The theory is also the basis for the concept of six degrees of separation.For those of you who may not be familiar with this idea take a look at the Kevin Bacon Game or check out Google or Wikipaedia entries, which seek to explain how you are no more than six steps removed from anyone on the planet.

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