Reach out – I’ll be there

The title of this post is an old song title from the Four Tops.  It’s amazing how old song lyrics can get you thinking.  The song is all about support systems and asking for help when you need it and, hearing the song the other day, that thought collided with some statistics I heard a few days ago. You can’t possibly have missed the fact that it is only a few weeks to the holiday season and you are probably starting to think about what you might be giving to those around you as gifts – well you will be soon if you haven’t started just yet! There is one person, however, that most of us don’t include on our gift list and that is ourselves.

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Standards not noise

In the last few years the advent of an assortment social media applications has meant that many professional associations have been quick to see the possibilities offered by these new communication and networking routes and have begun to utilise as many as possible. They offer obvious benefits and opportunities to access large numbers of people, elicit opinions or motivate through almost instant communication of ideas. Yet it is worth questioning how many of these organisations will have taken the time to identify the strategic intent or benefit of these activities, both for the organisation and for the membership as a whole.

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