But we already know that, don't we?

As the Paralympics begin this evening, there have already been many discussions and column inches devoted to the lessons to be learned from the Olympic and Paralympic Games.  In light of the incredible positivity surrounding the activities and efforts of the last few weeks, from sportsmen and volunteers alike, commentators are looking for the knock-on effect which could be applied in fields other than sport, especially the possibilities for business in emulating our medal winners. It would make perfect sense to point to the collective pursuit of excellence as the explanation for the successes on display.  Individual sportsmen working with and for each other and the team as a whole, creating success by solid effort and an unshakable belief in the quest to do better.  The contrast with the superficiality of some aspects of our culture could not be greater but is rarely thrown into such sharp relief.

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