Standards not noise

In the last few years the advent of an assortment social media applications has meant that many professional associations have been quick to see the possibilities offered by these new communication and networking routes and have begun to utilise as many as possible. They offer obvious benefits and opportunities to access large numbers of people, elicit opinions or motivate through almost instant communication of ideas. Yet it is worth questioning how many of these organisations will have taken the time to identify the strategic intent or benefit of these activities, both for the organisation and for the membership as a whole.

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