Back in 2008 Kevin Kelly put forward the idea of 1KTF – One Thousand True Fans (http://bit.ly/2PQqaE) – as the sustainable number of individuals required to support an artist to survive by buying their artistic output or products directly. These fans are, in turn, surrounded by much larger numbers of Lesser Fans who are not quite as devoted but can be persuaded to get involved. One of the ways in which this works is for fans to be involved in pre-financing, where the artist makes a statement such as “When I get £xxx in donations I will release the next novel in this series”. This should translate really well as a fundraising route for professional associations and membership organisations which already have a dedicated fan base - their membership.Read More
In earlier blog posts I have talked about the choices that organisations must make at the moment, examining their current structures to provide the best possible support to members. Current discussions about how professional associations and membership organisations can survive in the current climate mean that there has been a slow realisation of the danger presented by several key factors. The impact of current economic realities on members’ wallets; the impact of new social media providing alternate communication routes which can bypass formal organisations; the negative impact of very public failures of professional standards; changing demographics; all of these are leaving some organisations exposed to falling membership numbers.